How we collect, use, and protect your personal information. Last updated: 15 August 2026.

1. Personal information we collect

When we use the term “personal information” in this Privacy Policy, we mean information that identifies, relates to, describes, or can be reasonably linked to you. We collect:

• Contact details including your name, address, phone number, and email address.
• Financial information including your credit card numbers and other payment details processed through our secure payment providers.
• Account information including your username, password, and personal preferences.
• Transaction information including items you have viewed, placed in your cart, purchased, or returned.
• Communications including any messages, inquiries, or feedback you send to our customer support team.
• Device information including your browser type, IP address, time zone setting, and device identifiers.
• Usage information including how you interact with our Services, the pages you visit, the links you click, and your browsing patterns.

2. Personal information sources

• Directly from you. Information you provide when you create an account, make a purchase, subscribe to our newsletter, contact our support team, or otherwise interact with our Services.
• Automatically through the Services. When you access or use our Services, we automatically collect certain information about your device and your interaction with our Services using cookies, pixels, and similar technologies.
• From service providers. We receive information from third-party service providers that help us operate, improve, and protect our Services, such as payment processors, analytics providers, and delivery partners.

3. How we use your personal information

Providing, tailoring, and improving the Services. We use your personal information to provide, maintain, and improve our Services. This includes processing transactions, fulfilling orders, managing your account, providing customer support, and personalising your shopping experience based on your preferences and purchase history.

Communications and updates. If you have opted in to receive communications from us, we may occasionally send you emails about new arrivals, collections, or offers we think you might enjoy. We will only send marketing communications to you if you have given us your consent to do so, and you can withdraw that consent at any time by using the unsubscribe link included in every email we send. We respect your inbox and will never share your email address with third parties for their own marketing purposes.

Security and fraud prevention. We use your personal information to detect, investigate, and prevent fraudulent transactions and other illegal activities, and to protect the rights and property of Alaura and others.

Communicating with you. We use your personal information to communicate with you about your orders, respond to your inquiries, and send you important notices about our Services, including updates to our terms and policies.

Legal reasons. We may use your personal information where we believe it is necessary to comply with a legal obligation, to protect our rights, privacy, safety, or property, or those of other persons, or where it is necessary to establish, exercise, or defend legal claims.

4. How we disclose personal information

We do not sell or rent your personal information, and we do not share it with third parties for their own marketing purposes. We disclose personal information only where it is necessary to run the shop:

• With vendors or service providers who help us operate our business, including Shopify (our e-commerce platform), payment processors, shipping carriers, email service providers, and analytics tools. These providers may only use your information to perform services for us.
• When you direct, request, or consent to our disclosing your personal information to specific third parties.
• Where we are required to do so by law, or to establish, exercise, or defend legal claims.
• In connection with a business transaction such as a merger, acquisition, or sale of assets, in which case your personal information may be transferred as part of that transaction.

5. Relationship with Shopify

Our online store is hosted by Shopify. Shopify provides us with the e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application.

Shopify processes your data on our behalf. When you provide us with personal information as part of a transaction, you consent to our sharing it with Shopify for processing and storage in accordance with their terms of service.

6. Cookies and similar technologies

We use cookies and similar technologies to run the shop, remember the contents of your cart, and understand how the site is used. You can choose which categories you accept when you first visit, and you can change that choice at any time from the cookie preferences link in the footer. Essential cookies are required for the site and checkout to function and cannot be switched off.

7. Third party websites and links

Our Services may contain links to third-party websites, applications, or services that are not operated or controlled by Alaura. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of every website and service you visit or use. We have no control over, and assume no responsibility for, the content, privacy practices, or policies of any third-party sites or services.

8. Children's data

Our Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@shopalaura.com so that we can take steps to delete such information.

9. Security and retention

We implement appropriate technical and organisational security measures designed to protect the security of your personal information. However, please be aware that no method of transmission over the internet, or method of electronic storage, is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymise it.

10. Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right of access. You may have the right to request a copy of the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
• Right to object or restrict. You may have the right to object to or restrict how we process your personal information.

Communication preferences. You can unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link at the bottom of any marketing email. Even if you unsubscribe from marketing emails, we may still send you transactional or service-related communications about your orders and account.

UK and EEA residents. If you are located in the United Kingdom or the European Economic Area, you may also have the right to lodge a complaint with your local data protection authority. We process your personal information on the basis of consent, contractual necessity, or our legitimate interests, as explained in this Privacy Policy.

11. Complaints

If you have any complaints about the way we handle your personal information, please contact us first at hello@shopalaura.com so we can try to resolve your concerns. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.

12. International transfers

Our Services are operated from within the European Union. If you access our Services from outside the EU, please be aware that your information may be transferred to, stored, and processed in the EU or other countries where our service providers maintain facilities. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

13. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page.

Contact

Questions about our privacy practices? Email hello@shopalaura.com. Alaura is operated by SAS CORP, and we are the data controller of your personal information.